COMM 310 – Social Media, Social Food

Formerly COMM 431/HUM 399 – Social Media, Social Food

Description
This course will explore social media and its importance in the food industry, its key terms and industry strategies including engagement, web content marketing, social media for business, professional and amateur purposes and explore the social media strategies and techniques used by some of the most well-known businesses and figures in the world of food.

The course focuses mainly on the QUALITY of communication through major social networks such as Facebook, Twitter, Instagram, TikTok, and Youtube. Through observation and analysis of best practices applied by brands and professionals (media people, celebrities, etc.) students will understand how to create/plan coherent storytelling that can help them increase their visual communication skills.

Course Objectives
At the end of this course, students will be able to:
– use social media for business and professional purposes;
– blog about food in a professional way;
– plan a social media strategy for a food-related company;
– use Facebook, TikTok, Instagram, and other platforms to gain publicity at a local and international level;
– organize digital events and analyze the results of the activities they planned and how to develop new ideas;
– engage with local communities and explore the global-local linkages of food, from production to consumption, with a historical and contemporary perspective.

Course descriptions may be subject to occasional minor modifications at the discretion of the instructor.

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