COMM 430 – Fashion, Media and Communication

  • Discipline(s): Communication & Journalism, Fashion, Media Studies

  • Credits: 3

  • Available: spring semester 2022

  • Instructor: Mary Gray

Course Description
The “Fashion, Media and Communication” course focuses on writing and producing content for the fashion industry.
Starting with the evolution of fashion communication, the course provides a framework in which students can critically analyze how fashion brands convey their identity and positioning in traditional and digital media.
One of the course’s primary goals is to gain a conscious perspective that allows students to see the endless seasonal transformations in fashion and the know-how to describe them to different targets objectively.
Students experience several types of fashion writing, ranging from the storytelling strategies for reviews, interviews, and trend reports to more focused content such as press releases and copy for websites and social media. This training is enhanced by individual and group projects throughout the semester.

Course descriptions may be subject to occasional minor modifications at the discretion of the instructor.

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