Written by Mikey Aston, University of Connecticut | ISI Florence Fall 2025
Aesthetics, Popular Styles, and a Guide to Florence Fashion
While there’s often an innate desire to go undercover as one of the many brilliantly dressed locals, at times this can seem unattainable. The attitude towards study-abroad students appears to be slightly more accepting than that of the average tourist, although in the warmer months, tourists famously outnumber locals 20 to 1. Many tourists wear popular “vacation chic” fashion, which is often featured in Vogue. At the same time, the trusty local finds no faux pas in the unique layering of statement necklaces, embracing a maximalist style. Think of contrasting metal jewelry, colorful round glasses, and a signature designer brand-name item worn with every outfit. Americans are more frugal with brand names on display as the culture leans more towards corporate minimalism. Studying abroad is an opportunity to broaden your horizons both literally and aesthetically.
Is Appearing Like a Local Necessary? Subcultures and Alternative Fashion in Florence
In short, no, it is not necessary to fit in. In fact, dressing uniquely can be a great conversation starter, and it can be helpful to look American if you prefer people to speak English with you, rather than avoid an awkward language barrier moment. You can find most fashion subcultures in Italy if you know where to look. For example, street style and alternative fashion are strong in Florence and are often seen leaning dramatically against buildings during evenings near crowded bars. It can be challenging to acclimate to a new environment fully, and adjusting your appearance can heighten feelings of homesickness. Dress comfortably for a range of weather conditions and expect to walk frequently. Many local men wear more business casual clothes and articles from ZARA. Vintage fashion, while certainly available in Florence, is not as widely seen in street fashion as it is in the States. Off-white or tan, and cornflower blue is a staple color across the city, and arguably, polka dots could be seen on one in every five people, no matter where you travel across the country. I’ve been shocked to see some of the best looks, in my opinion, catwalked down the street next to the Arno river by an older crowd! While oftentimes in the States we can observe older people maturing into a more comfortable and conservative style, the elderly of Florence really set the bar for what it means to both age gracefully and embrace fun in the process. Locals of all ages are very accepting of any style you have to offer in Florence!
High fashion in Florence
Lined with full-sized shop windows featuring the latest designer fashion from brands like Ferragamo, Gucci, and Prada, Via de’ Tornabuoni is home to the high-fashion boutiques and top-quality stores. Shopping in Florence is vast and exciting! While sometimes you have to niche down and dedicate a specific “side quest” to finding what you’re looking for, you’ll have the best arrangement of options to choose from in the city. Florence is renowned for its thriving market, which supplies high-quality leather goods, including handbags and wallets. Getting your own handbag during your study abroad in Florence is almost a rite of passage for many, but don’t be fooled by fake suppliers. The best way to spot if the leather bag you’re buying is fake is by the material inside that isn’t leather at all: Suede- Companies that fake handcrafted leather don’t want to spend the fortune on faking suede, so simply touching this interior material can be telling. A good rule of thumb is that if it feels smooth like gym shorts, it’s fake, while if it catches on your finger, it’s textured enough to be real. Also note, the genuine leather, and ‘Made in Florence’ label can be false or signaling that maybe only the back panel is genuine. Sneaky.
Packing your Bags for Florence
If you’re like me, I was sorting aesthetically pleasing clothes of a similar color palette that I wanted to bring almost a month before I left. Let me save you some time by outlining what to bring and what you might want to leave at home. When packing, many recommend using vacuum-sealed bags. I agree, although it’s essential to remember that many flights have a weight limit for bags, meaning you may feel as though you have more room to fit clothing than you actually do due to the vacuum seal. Seal towels and roll up some of your clothing, such as a hand towel at a hotel, and tuck them into those pesky hard-to-reach places in your suitcase. Scarves are all the rage in Florence and are incredibly versatile. Sunglasses are also a must in my opinion. While hand fans are convenient during long walks in the city, they are mainly used by tourists. Pack a tank top or undershirt for hot days around the apartment, and consider leaving clothing made of heavy materials, such as canvas and denim, at home. One thing I didn’t expect here was the fact that American products with English prints are very popular here among all age groups! You’ll hear English music in many types of shops and stores, and oftentimes you’ll find yourself being able to read many popular phrases and words on the shirts or bags of folks around the city.
Overall, a study abroad experience is the perfect time to experiment with your style, try new things, and feel what it’s like to take on a new identity of sorts. If you’re looking for the direction of an aesthetic: clashing patterns, artsy maximalist vacation-chic, and the office siren look thrive here. Wear what makes you feel most comfortable in a new place; often, a unique piece can be a great conversation starter.