Alessandro Masetti- Licensed Architect

Courses taught at the Institute
Social Media from an Italian Perspective
Professional Fashion Writing- Teaching Assistant

Credentials
2015- Architecture Licensure, Florence
2014- Master’s Degree in Architecture, University of Florence

Relevant Projects / Publications
– Curator of the exhibition “Giovanni Michelucci. La costruzione della città” for Pistoia Italian capital of culture 2017
Sale affrescate Palazzo Comunale, Pistoia (March 24 – May 21, 2017)
– Curator of the display “Michelucci e le arti del XX secolo”
Fondazione Giovanni Michelucci, Fiesole (October, 2016)
– Curator of the display “Le parole di Michelucci”
Fondazione Giovanni Michelucci, Fiesole (April, 2016)
– Curator of the exhibition “Trompe l’Oeil. Schiudi l’arte e mettila da parte”
Semiottagono, Ex carcere delle Murate, Firenze (Italy) – March 2016
– Assistant curator for the permanent exhibition “Firenze Santa Maria Novella train station. An 80-year-old gate to the city”
Santa Maria Novella train station, Firenze (Italy) – October 2015
– Il Bastione Attraversato: Art center and artists’ residencies in Montalcino, Siena
Architecture project showcased in the exhibition Geometrie di pietra curated by Prof. Stefano Lambardi
– Kiasma Contemporary Art Museum
Graphic design project showcased in the exhibition Letture e Analisi di Architetture Contemporanee. Esperienze Didattiche curated by Arch. Andrea Nannini
SESV. Spazio Espositivo Santa Verdiana. Università degli Studi di Firenze. Firenze (Italy) – April 2009

Teaching Philosophy
I invite students to develop a personal vision that goes far beyond the average thinking, especially considering blogging and social media as contemporary “tools” to do so. Nowadays, when posting pictures or writing on the net you are literally building your own professional reputation. I want to make sure my students learn how to use these tools in the best way for their future.

Most Rewarding Moments
When I read students’ assignments and there’s no correction needed because they expressed emotions and feelings as professional writers. Writing for the web is hard. Not only you need to catch the attention of your readers, but also their respect. And you can’t do it without your heart.

Favorite Quote
“Less is more”, Ludwig Mies van der Rohe