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The Istituto Marangoni name is synonymous with excellence having trained some of the world’s most successful designers and industry professionals. ISI-Florence is pleased to offer the Fashion Business Semester Program. in cooperation with the Istituto Marangoni di Firenze. Together, we offer a program of unparalleled service quality, world-class academics and cultural immersion.

 

THE FASHION BUSINESS PROGRAM

This semester-long program will take place in the historic center of Florence at the nearby Istituto Marangoni (on via Tournabuoni 17) just a short walk from the Institute’s Palazzo Rucellai facility.

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Business professionals must possess a thorough knowledge of the fashion panorama in order to become experts in the ‘business of fashion’. This semester course covers skills in business strategy, digital luxury, and vision planning, as well as investigating the engaging fashion industry through effective creative research.

Aimed at students with at least one-year previous undergraduate study in fashion business, buying or similar field, this inspiring program encourages participants to develop forward thinking business acumen, as well as broadening horizons for personal growth and future career development. Program participants will have the unique experience to study alongside dedicated students from all over the world, each with common and fervent interest in the fashion business.


This comprehensive semester program consists of three thematic units for a total of 230 hours. Each unit consists of interdisciplinary study sessions in fashion branding, planning, marketing and financial management.

 

FALL SEMESTER (September – December 2019)

UNIT ONE
Visual and Emotional Branding Unit (100 hrs)
Fashion Psychology – 20 hrs
Interdisciplinary Project – 20 hrs
Brand Insight – 20 hrs
Fashion Digital Lens – 20 hrs
Fashion Promotional Mix – 20 hrs
UNIT TWO
Marketing the Luxury Sphere Unit (100 hrs)
Mastering The Strategy – 40 hrs
Vision Planning – 20 hrs
Creative Research – 20 hrs
Digital Fashion Luxury – 20 hrs
UNIT THREE
Financial Management & Control Unit (30 hrs)
Financial Management & Control – 30 hours 

 

SPRING SEMESTER (January – May 2020)

UNIT ONE
Still Life Unit (100 hrs)
Mastering The Strategy – 40 hrs
Vision Planning – 20 hrs
Creative Research – 20 hrs
Digital Fashion Luxury – 20 hrs
UNIT TWO
Fashion Editorial Unit (100 hrs)
Project Management – 40 hrs
Green Marketing – 20 hrs
Value Marketing Planning – 20 hrs
Luxury Business Models – 20 hrs
UNIT THREE
Fashion, Art and Cultural Context (30 hrs)
Fashion, Art and Cultural Context – 30 hours

 

APPLY OR RECEIVE MORE INFO

Interested students should contact [email protected]  to apply or to be contacted by an  admission specialist.